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PANDORA holds an industry-leading position since the earth g
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MessaggioInviato: Lun Gen 22, 2018 8:31 am    Oggetto:  PANDORA holds an industry-leading position since the earth g
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PANDORA retains an industry-leading placement since the planet most significant jewellery producer with all the most recognised manufacturer while in the industry. Leveraging its entirely built-in worth chain, PANDORA will address the ample development opportunities during the jewelry marketplace by way of: Being a group leader and innovator, PANDORA will proceed to drive progress during the charms and bracelet classification. On prime, PANDORA will appreciably develop rings, earrings and necklaces & pendants and has an ambition to generate around 50% of revenue from those categories by 2022. Innovation and continuous product newness are key components.



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PANDORA has recently established the most significant innovation centre for finished jewellery during the environment. Utilising this and its new manufacturing facilities in Thailand, PANDORA will expand its manufacturing capabilities to deliver a diversified and innovative product offering while increasing efficiency and agility. To handle changing consumer behaviour, PANDORA will make a step change on digital marketing, which in 2022 will represent more than 60% of marketing spend (from around 30% today). PANDORA will strengthen its share of voice within the marketplace and spend more than DKK 2.5 billion on marketing, corresponding to around 8% of revenue.



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PANDORA will increase its owned and operated footprint, opening around 200 concept stores per year (hereof around 65% PANDORA owned) and acquire 75-150 franchise concept stores per year. In 2022, around 2/3 of concept stores will be owned and operated by PANDORA. PANDORA has an ambition to improve the eSTORE to represent 10-15% of revenue, while integrating the online and physical channels by offering consumers omni-channel fulfilment and service functionalities. The multi-branded part of the network will either be transformed into absolutely branded points of sale (shop-in-shops) or closed.



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PANDORA designs, manufactures and markets hand-finished and contemporary jewelry made from high-quality materials at affordable prices. PANDORA jewelry is sold in more than 100 countries on six continents by way of around 7,700 points of sale, including more than 2,300 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 23,800 people worldwide of whom around 13,200 are located in Thailand, where the Company manufactures its jewelry. PANDORA is publicly listed on the Nasdaq Copenhagen stock exchange in Denmark.
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MessaggioInviato: Lun Gen 22, 2018 8:31 am    Oggetto: Adv





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